It should be an informal platform where you should be able to socialise with other people, without being in their immediate presence.
Where you share your knowledge generously with them and where they can come to know and value you for the input they receive from you.
The secret is to become valuable and relevant in your contribution - in short, be a blessing to know.
That is how you should engage with your social networks.
- Johann van der Hoven
("MindSculpture" - The Book - Johann vd Hoven)